Organic Whole Turkeys

Organic Whole Turkey

Pre-order your organic whole turkey before they all get gobbled up!

Our Organic Whole Turkeys are proudly raised on family farms with equal space to roam both outdoors and indoors. They are only fed organic non-GMO feed that is grown without the use of synthetic fertilizers, herbicides, or pesticides. These organic whole turkeys are never given drugs or antibiotics of any kind. Order now to have one conveniently shipped to your doorstep.

Organic Whole Turkey

Organic Whole Turkey w/ Giblets – $89 (12-14 lbs)

A more turkey-centric organic production model

For years, our farmers have really struggled to raise 100% pastured turkeys profitably. As much as we love the concept of pasture-based poultry production, it is extremely challenging. With the constant threat of weather, opossums, foxes, and even hawks, some of our farmers have had more than 50% of their flocks die in the pasture. For us, this was simply unacceptable from both accounting and animal welfare perspectives. Eventually, this lead us to fundamentally reconsider the way that our turkeys are raised.

One obvious option which we seriously considered was to simply stop selling turkey completely. We hoped, however, that we could find a much better solution than that. With a little work, we found a small group of organic family farmers who were raising turkeys in a slightly different manner that, at least to us, seemed considerably more turkey-centric than our previous pasture-based model. These farmers were raising organic turkeys in large open barns with equal room for the turkeys to live both indoors and outdoors. The turkeys had the shelter that they needed indoors (to avoid bad weather and predators) but also had access to the outdoors. Like our previous pastured turkeys, these organic turkeys were never given any antibiotics or other drugs and were only fed non-GMO feed. We, however, were impressed that the non-GMO feed they were using was also grown without the use of any synthetic fertilizers, herbicides, or pesticides due to the fact that it was actually certified organic as well. For years, our customers had requested that we use feed that could be guaranteed 100% organic and this was our chance to make that change. All around, it seemed like just the solution that we were hoping for.

This week, we are pre-selling our first-ever certified organic Thanksgiving turkeys and we are convinced that they will be much more sustainable than our previous pastured turkeys both in terms of economics and ethics.

Organic Whole Turkey

Gobblin’ Goodness!

La crème de la crème… on your Thanksgiving table:

  • Giblets included!
  • Weight range: 12 to 14 pounds.
  • Official hashtag: #GobbleMeUp
  • Satisfaction guaranteed.

They’re going fast. Order your organic whole turkey today.



Our Pastured Chicken Just Got (Even) Pricier

Chicken Collage

As a cooperative-style online grass fed meats shop, Tendergrass Farms has only been around for about two and a half years. One of our primary goals over these few short years has been to to create an environment where each and every farmer we partner with is able to raise our pastured chicken, pastured pork, and grass fed beef profitably. Of those three species, pastured chicken is by far the most difficult for our farmers to raise profitably. For the food history buff, this may not be much of a surprise. After all, meat chickens (“broilers”) were not a major part of the American diet until the last 100 years. While grass fed beef and pastured pork have been around for thousands of years, eating chicken on a daily or even weekly basis is a very new concept. George Washington probably ate pastured pork and grass fed beef every day but he likely had chicken only a couple of times of year when someone killed an old egg laying hen that had to be slow-cooked for hours just to make it edible. The fact that chicken is a staple in the American kitchen today is a direct result of concentrated animal feeding operations (poultry confinement houses). In the pastured chicken industry, we’re not taking that meat chicken “back outside” – reality is, it’s never seen the outdoors (historically speaking). This means that from our perspective, the long-term viability of the pasture-based chicken production model is still unproven.

So, to be completely frank, our not quite three year experiment with working with small time family farmers to profitably raise pastured, non-GMO fed, air-chilled chicken to be profitably marketed online has been rocky at best. Yesterday, we sharply increased the prices on our most popular pastured chicken cuts (thighs, breast, whole chickens, and tenders) in order to encourage our customers to try the less popular cuts such as the drumsticks, necks, and wings. Because our farmers raise the entire chicken and we buy the entire chicken from them we have to sell the entire chicken – not just most of it. So, by adjusting our prices we hope to both make possible the future profitability (and therefore viability) of our entire pastured chicken product line and solve the problem of what the meat industry calls “carcass utilization” at the same time. Please rest assured that whatever we do in the future, we will be completely upfront with our customers about exact how our birds are raised – even if they aren’t always raised on pasture as they are today.

Just remember, our pastured chicken drumsticks are mighty tasty and they’re still just $8/pack.

Pastured Pork Beyond Organic Lard

Are you a lard lover?

For the majority of American history, non-GMO fed pastured pork lard was the primary fat used for cooking. George Washington, Abraham Lincoln, and Theodore Roosevelt all had lard in their larders.  Lard has recently passed through more than half a century of unpopularity but we plan to help it make a gloriously flavorful comeback.

For a long time, we’ve offered unrendered pastured pork fat that our customers can render into lard themselves. The problem with that is that rendering your own lard is kind of a pain and shipping the highly perishable fresh pork fat in coolers with dry ice is expensive. After lots of careful consideration, we’ve come to believe that it may be time for us to make the leap into doing old-fashioned small-batch kettle rendering. By rendering our own lard, we’ll be able to offer a product that’s creamy white, ready to use, and relatively shelf-stable for easier (and probably free) shipping.

But to be honest, we’re a little bit nervous. We’ll probably need to spend thousands of dollars on rendering equipment, even more on product research, development, and laboratory testing, and no doubt hundreds of hours navigating vast seas of USDA regulatory red tape. We’d kinda like to know if you guys are as excited about this as we are before we make those investments. So, in order to be able to plumb the depths of your personal love of lard, we’ve created a really quick 3-question survey that will take you about 30 seconds to answer.

We cordially invite you to click here to answer three silly multiple-choice questions about your relationship with lard.

Lard? Are you kidding me?

Yep, we used to think it would kill us too. However, it turns out that some of that “research” that had us all avoiding egg yolks, red meat, and lard for the last few decades was likely just a bunch of hullabaloo. But don’t take my word for it! The New York Times ran a story last week that discusses a recent Cambridge University study that strongly questions the assumption that saturated fat is linked to heart disease. You might want to check it out here.

‘American Meat’ Screening in Floyd

American Meat night

Left to right – David Maren, Tendergrass Farms founder; Mike Burton, Director of SustainFloyd; Larry Bright of Bright Farms; John Vest, Floyd Co. Extension Agent.

Last Sunday evening Tendergrass Farms sponsored a screening of the new documentary ‘American Meat’ at the Floyd Country Store in Floyd, VA. ‘American Meat’ is a pro-farmer documentary that gives a solutions-oriented portrait of the challenges and opportunities that farmers have today in the USA. The film was very well received by the Floyd community and the screening was followed by a lively panel discussion (see photo above). It’s a fantastic film! If you or someone you know might be interested in sponsoring a screening in your own home or community, click here.

Take a moment to watch the trailer:

Tendergrass Farms Affiliate Program


For a long time, paleo and natural health bloggers all around the country have asked us if we would consider offering them a way to make money by referring customers to Tendergrass Farms. Well, we finally did it! As of last week, we now offer a 10% affiliate payout for any order paced through special affiliate program links. Head over to our affiliate program page on our main site to get the details.

Meat Dave: High School Dropout, Ex-Vegetarian, Tendergrass Founder

David and AnnMy wife, Ann, and I.

My story.

From time to time I write blog posts to give you little tidbits about Tendergrass Farms, our farmers, and our meats. But in all of the posts I’ve written, I’ve never told you about myself, my story, and why in the world I decided to start a cooperative-style online grass fed meat shop. I thought I’d finally do so.

Bacon starved from birth.

I was born not quite 25 years ago into a very loving but very vegetarian family in the wild, wonderful Appalachian Mountains of West Virginia. In appreciation of our four-footed friends, my father had chosen the middle name of Animal when he was 6 years old and had become a vegetarian not long after. My mother had grown up in a carnivorous Irish Catholic family in the Midwest but had exchanged her family’s lard and burgers for olive oil and tofu by the time she married my dad. I, however, wasn’t ever really a vegetarian at heart. At every potluck where meat was offered, I would fill my plate to overflowing with any type of animal protein that I could lay my hands on. I didn’t have money to buy meat, but that never stopped me. By the time I was 10 years old, I was hunting deer and squirrels in the woods near my house and fishing in farm ponds every chance I got.

David at 14

That’s me, at age 14, working with my father on our organic farm.

Sustainability and chicken killing.

But I did agree with my parents that there was something wrong with our modern food system. I just wasn’t convinced that vegetarianism was the answer. From an early age I did a lot of experimenting on my parents’ organic farm in search of ways to solve the problems that I saw in conventional agriculture. When I was 13 years old I built a mobile chicken pen, designed after the pens that Joel Salatin (now one of our partner farmers) still uses on his farm today. The next year I had the goal of raising all of my family’s food for that year. At age 15 I got my first taste of small-scale, humane, artisan meat processing when I helped my neighbors kill their pastured chickens in exchange for free meat.  Through these and many other similar experiences it became clear to me, well before becoming an adult, that grass-based animal production had the potential of playing a very significant and beneficial role in the world in terms of ecology, nutrition, and even economics.

A bride and a failing farm.

By the time I was 21 years old I had dropped out of high school, become a Christian, gotten a college degree, and ended up moving to rural Virginia where some friends were starting a church. There, I met my bride and we were married less than six months later. She was from a farming family that had been struggling for years to turn a profit with their grass fed beef, pastured pork, pastured chicken, and pastured turkey. My father-in law had built a beautiful timber frame farm store about 5 years before I arrived on the scene and every year they had lost money trying to market their meats locally. This had forced my father-in-law to go start another business in town just to keep things afloat.

Seeing my background in alternative agriculture, my father-in-law hired me to run his farm and farm store. At that point the farm was producing around $100,000.00 of meats annually and selling them all at a loss. After about six months of market research and careful financial analysis, I confronted my father-in-law with a very unfortunate reality. I told him that the way I saw it, there simply wasn’t sufficient demand in our local area for the meats we were raising. There weren’t even enough customers at the farmers markets to justify going. We needed to either lower our standards, cut costs, and adopt a more conventional production model or find some way to market our meats to grass fed meat lovers beyond our tiny corner of southwest Virginia. The second option was the only one we were willing to pursue.

A vision:  Sustaining Family Farms

After many long, frustrating conversations with distributors like US Foods, grocery chains such as Whole Foods, and perspective wholesale accounts like Virginia Tech, it finally dawned on me that using traditional means of getting our high quality grass fed meats from the farm to the consumer just wouldn’t work for us. It also dawned on me that we weren’t the only farmers in this country that were facing this problem. With the use of appropriate technology such and the Internet, dry ice, and ultra-efficient transportation models, I thought that maybe, just maybe, we could find customers who were willing to pay top dollar for real grass fed meats if we just made it convenient enough. My vision was that we might also, in the long run, be able to have a very significant economic impact on a lot of other family farms who might not otherwise have an economically sustainable market for their products. So with the help of my father-in-law, Tendergrass Farms was born,  as was our slogan: Sustaining Family Farms.

Take a moment to watch this 4-minute video about our vision to sustain family farms.

The road ahead.

Since founding Tendergrass Farms about two years ago, we’ve seen strikingly clear evidence that this model really works. It turns out that there is a huge number of consumers all across the country who are more than willing to economically support family farms if they are given a simple, convenient, customer-friendly way to do so. It also turns out that there is a huge number of farmers who are already doing a fantastic job growing grass fed meats who need an organization like Tendergrass Farms to help them find a market for their products. (We now get phone calls and emails from two to three perspective partner farms per week.) And, by the way, our customers are telling us that our products are pretty fantastic.

That said, Tendergrass Farms is still in its infancy. We’ve had our share of bumps in the road.  There are some months when we still struggle to make ends meet. But, as I think you can tell, I truly believe in our vision to sustain family farms. And with your help, I know we can make this vision a reality.

Come on over and show your support!

I hope you enjoyed hearing a little about me, my background, and my relationship to our small organization. Please never hesitate to give us a call if you have any questions about our meats, our vision to sustain family farms, or anything else that may come to mind.

This post was originally sent out as one of our twice-a-month email newsletters. To sign up, click here.

Grass Fed Beef Gifts

Grass Fed Beef Gifts

Everybody’s got different dreams, goals, and desires for the upcoming holiday season – and not all of them involve grass fed beef gifts. But let’s say that yours is to convert your poor, skinny, wayward, vegetarian grandmother to carnivore-ism. This is the basic how-to for the easiest and most effective way to achieve that goal. (Tip: This also works for wayward vegetarian mothers-in-law or wayward vegetarian coworkers.)

In summary, according to my extensive peer-reviewed research on the topic, sending a cooler full of dry aged grass fed beef gifts (steaks, roasts, etc.) to a vegetarian’s doorstep has the effect of converting them to carnivore-ism about 99.974% of the time. Luckily for you, Tendergrass Farms offers a wide variety of grass fed beef steaks, roasts, ground beef and more – all dry aged, vacuum-sealed, and shipped right to your friend, relative, or coworker’s doorstep on dry ice. (We even offer free shipping on orders over $199.)

Here’s how it’s done:

Step 1.) Find your target vegetarian’s home address and make sure they’re not heading out of town in the next week or so.

Step 2.) Head over to the Tendergrass Farms website and place an order of the tastiest looking grass fed beef cuts you can find. You may want to throw in some pastured pork and pastured chicken with the grass fed beef gifts. Depending on the circumstances, you may even want to place the order under a fictitious name. (We also have grass fed beef gift certificates. Though statistically not quite as affective as sending the meat itself, our grass fed beef gift cards do work most of the time as well.)

Step 3.) Within days, your soon-to-be-redeemed vegetarian target will receive a big cooler of vacuum-sealed frozen grass fed beef cuts on their doorstep. Don’t call them to make sure they got it. If you used a fictitious name, they won’t know who sent it to them. That’s part of the deal. (This helps the odds of them giving in to trying it.)

Step 4.) Wait patiently. The trick to this is that they are now alone, in the privacy of their home, with a cooler full of frozen gourmet grass fed meat. It’s just a matter of time until they give in. First they’ll start drooling, then their hands will begin to tremble, and the rest is history. Soon they’ll be wearing T-shirts that say openly carnivorous things like “Nice to MEAT you!”

Step 5.) Use a social media platform such as Facebook to share a grass fed beef recipe with the target. Watch carefully to see if they like it, unlike it, and then like it again when they think no one will notice. Watch their social media accounts carefully in the days that follow. About 87% of people who are recent converts to carnivore-ism will post pics of bloody rare steaks and juicy hamburgers within 7 days of conversion.

Step 6.) Celebrate that your long lost friend of relative has returned from the dark, protein-deprived, tofu-laden, path of vegetarianism!

Step 7.) (Optional) Repeat steps 1 – 6 as needed with other wayward vegetarians in need of real food. This is how revolutions start. Don’t ever underestimate the power of a Tendergrass Farms order.


Okay, in all seriousness, our grass fed beef is really good. Come on over to our online store at and take a peek at what we have to offer. Send some grass fed beef to your relatives this Christmas season. We guarantee that your grandma will smile just like mine is smiling in the photo above – or your money back!

**Full disclosure: My grandma, pictured above, is currently a vegetarian. I’ve actually not tried this yet but I’m sure it will work. I promise.

Sustaining Family Farms

sustaining family farms

It’s more than a slogan.

Many of you appreciate not just the quality and taste of our meats but also the underlying philosophy and that we stand for that can be summed up in the three words “Sustaining Family Farms.” I wanted to just take a moment to let you know that here at Tendergrass Farms we get calls from perhaps a dozen farmers every month who express to us that while they love farming, they are unable to find a market that will financially sustain their way of life. We are forced to turn down some farmers who would be great partners simply due our own limitations of demand. We have already sold more than twice as much of our grass fed meats in 2013 as we did in 2012 but even so there are a lot of farmers who could be supported through our online marketplace who currently are not. Here’s an email that we received this morning from one farm family that, with your help, we may be able to partner with at some point in the future:

Dear Tendergrass Farms,

We operate a grass-based farm in Minnesota with pasture raised cows, sheep, chickens, and pigs. Our philosophy matches what I read on your website [...].

My husband and I love raising the animals but are poor at marketing. We’ve put our time and effort into our animals and pasture management and not our facilities and this year our creamery refused to take our cows’ milk based on the rundown nature of our facilities which we recently inherited (long story) even though our quality was good and our field man agreed that our cattle looked good and were healthy. We have read most of Joel Salatin’s earlier works and he has heavily influenced our thinking. Because of this summer’s circumstances we are looking at what direction the Lord would have us go since it was obviously not the direction we thought we were headed. Our sheep numbers have grown so they are a viable income source if we could do a better job of marketing. Several of our egg customers have told us we sell the best tasting eggs they have found (“Grandma, these eggs taste like butter!”, “We decorated our bathroom the color of your eggs because we love them so much (we have a variety including Americaunas), etc.) but we haven’t been able to market them enough to make money. Now we are encouraging our 11 year old daughter to take the egg business over but again we struggle with the marketing. My husband has some great plans also for a mobile milking facility which have been set by the wayside as we scrambled to work through a broken generational partnership with my in-laws. They did not share our philosophies so this seemed to be the Lord’s doing but we’re just not sure of His leading at this point.

Thank you for any suggestions or information you can send our way. Even if you don’t have any suggestions, may God bless your work. I was impressed with your Christian testimony and your philosophy.

- Vonda S.

Franky, I’d love to be able to email Vonda back and tell her that we could help her find a market for her eggs, dairy, and lamb. For the moment, our demand for those items still isn’t quite high enough but with every purchase you make we get closer to being able to say “yes” to the scores of families that contact us every year. Thank you for your support. Please consider telling your friends about Tendergrass Farms, our online grass fed meats shop, and our vision to sustain family farms – one order at a time!

Free Tendergrass Farms T-Shirts

David with a Tee

Me, David Maren, with my Tendergrass tee.

For a long time, we’ve talked about making some really cool T-shirts to give out to our fans. Well, we finally did it. Coming up with a good company to make them for us wasn’t easy but after quite a lot of searching we found an amazing little organic T-shirt company right here in Floyd, VA.  The quality of these shirts is outstanding. Just for reference, this little mom and pop shirt shop (called Green Label Organic) makes T’s for REI that retail for $32 each. They’re soft, light, and 100% certified organic.

This is not your average T-shirt:

  • Made of 100% SKAL certified organic ring-spun cotton
  • Made in the USA in a fair labor factory
  • Printed without the use of plastics
  • Dyed with low-impact dyes (no heavy metals)
  • Oeko-tex 100 Certified (from the ground up)
  • Pre-shrunk

Ann with Tee

My wife, Ann Maren.

So, you’re wondering: “How do I get one of these rockin’ sweet Tendergrass T-shirts?” I’ve got good news for you. They’re free! Isn’t that awesome? With any order of $199 or more, we’ll send you a free shirt.  Unlike some of our past promos, you don’t need a coupon code to take advantage of this. Just place your order for $199 or more (which will give you free shipping) and when your email receipt appears in your inbox just reply to that email with the following info:

  1. your preferred size (S, M, L, or XL)
  2. your preferred ink color (green or orange ink)
  3. your gender (men’s or women’s cut)

The women’s shirts are “slim fit” so you’ll probably need to size up one size. This means if you’re a woman who typically wears a small you’ll want to get a medium. The men’s sizes are a little bit on the large side you keep that in mind as well. Note that your shirt will ship separately from the rest of your order in order to avoid moisture issues. And, of course, this is on a “while supplies last” basis.

Green ink T's

Back with green ink (left), front with green ink (right).

The green ink is just a shade brighter than spring grass.

Orange ink T's

Back with orange ink (left), front with orange ink (right).

The orange ink is a classic pumpkin color.

Ready to place your order and get your free shirt? Head on over to our main site,, and load up your cart!

Grass Fed Customer Happiness


The following story is an illustration of one of many opportunities we’ve had here at Tendergrass Farms to prove to our customers that we really do care about them and their satisfaction with our products and service. If you happen to own or manage a business as well, I’d love to hear your comments.

A middle-aged, extremely health-conscious woman from Newark, NY who had been struggling with adverse reactions to some of the chemicals used in conventional meats products found Tendergrass Farms through a health blog a couple of weeks ago. She placed her first order on the Friday before the 4th of July (about $200 worth of meats). What the customer didn’t know, however, was that on the shipping address page she had mistakenly chosen “New Mexico” instead of “New York” on the drop-down menu of states. The city and zip code were correct but the state was wrong.

The next day, before her first order even shipped out, she placed a second order, this time for about $300 of Tendergrass Farms grass fed meat products. I believe she was just so excited about having finally found a trustworthy and convenient source for natural meats that she felt that she had better stock up before other customers depleted our stock (keeping things in stock is a real challenge for us). The same incorrect shipping address was automatically copied from her first order.

Once an order is placed on our site the file goes to our order packing software at our shipping facility in Nebraska. Our shipping software determines how many days the order will be in transit via FedEx and therefore how many pounds of dry ice must be packed with each order, depending on the ship-to state. In this case the shipping software determined that the order could be shipped via FedEx Ground to arrive in two days in NM from NE and it calculated the proper amount of ice that would be needed for that amount of time in transit. Both orders were shipped on that following Monday with enough dry ice for 2 days transit in order to arrive the day before the 4th.

FedEx, however, realized from the correct zip code and city name that the state (NM) was actually supposed to be NY so the orders were re-routed to New York automatically by FedEx. Typically NY is 3 days transit time from our shipping facility but this particular week was the week of the 4th of July so with the holiday it would take 4 days instead. (FedEx is closed on the 4th of July.) The FedEx transit time maps are very accurate and dependable and while packages may occasionally arrive late, they never arrive early.

On Tuesday morning, after the previous day’s automatic ship notification emails had gone out with tracking numbers for our customers, I got a call from this customer in NY. She said that she was concerned about her $500+ of meat because the estimated delivery date that FedEx was giving her was Friday the 5th and the packages had been shipped on that Monday evening. I pulled up her order in our system and immediately noticed her error. Both of her two large orders had been shipped with enough dry ice for two days transit time and it would be at least 4 days until they arrived at her doorstep.

“Mam,” I said, “If you log into your account on our website and look carefully at this order you’ll notice that your order’s shipping address is to ‘Newark, New Mexico.’ While I realize that this was an input error on your part in the checkout process, our satisfaction guarantee will cover this problem. We’re in the business our making it easy for you to support family farmers through conveniently buying excellent grass fed meats through our website and it appears that the poor design of our site or lack of personal attention to your order resulted in this error so we feel that we need to make this right to you. We shouldn’t have made it possible for our customers to make that mistake by neglecting to use address authentication software during checkout and we should have seen that error on our end anyway. I sincerely apologize for this error on our part. As soon as your order arrives on Friday simply give us a call to confirm that the meat was thawed out upon arrival and we’ll re-ship both of your orders free of charge next week.”

I told her to have a great 4th of July, to relax, and trust that we’d take care of her no matter what. Well, on the fourth, I noticed that she placed a 3rd order, one day before her big boxes of thawed and possibly rotten meat were due to arrive at her house in NY. At the time I didn’t think much of it but the next day I gave her a call to see how everything from her first two orders looked upon arrival. She happily informed me that FedEx had somehow managed to deliver the packaged a day early, Wednesday the 3rd, and that everything was in great shape – fully frozen upon arrival. She thanked me for my concern and my offer to re-ship the meats but assured me that nothing of the sort would be needed. When I called FedEx to find out how this had happened they had no more explanation than I did. Some kind of logistical fluke had resulted in the meat arriving early.

For us here at Tendergrass, as an organization that is committed to customer service, it was a very encouraging experience. It felt, in a very real way, like a test that we had passed. It was a very expensive test that at least this time, for whatever strange reason, hadn’t actually cost us a dime.